Book Industry Trends: College

"In 2007, higher-education publishers continued to grapple with price resistance to textbooks and competition from the used-book market. What is new is that they are finally making real progress in offering their wares in electronic format and moving to resolve the pricing dilemma, at least in part. While publishers know that critical mass with electronically delivered textbooks will not be attained in the near-term future, they moved closer to that goal last year. And all major publishers have made strides with their popular “born digital” supplemental and assessment programs, such as Pearson’s MyLab.com series and Wiley’s WileyPLUS."