Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
03 March 2012
Twitter to Sell Users' Old Tweets to Marketers
"Starting next month, DataSift will launch a cloud-based service that will allow other companies to analyze these two-plus years of tweets to learn more about their customers."
24 February 2012
Report: Facebook, Google Overtake Yahoo In Display Ad Market Share
"Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google surpassed Yahoo last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively."
Labels:
Facebook,
Google,
Marketing,
Social Media Marketing,
Yahoo
17 February 2012
01 December 2011
Study: Cyber Monday was Biggest Online Shopping Day Ever in U.S.
"Monday was the highest-grossing online shopping day in U.S. history, with spending reaching $1.25 billion, according to market research firm comScore. That's up 22% from the previous record, which was last year's Cyber Monday."
28 October 2011
Report: Facebook Dominates Display Ads
"Facebook accounts for 15 percent of total spent online, beating Google and Yahoo sites, which are tied with 10 percent each. Facebook also is responsible for 28 percent of all display ads seen online in the U.S., up from 23 percent in the same quarter last year."
30 August 2011
13 July 2011
Twitter Gears Up Auto-Ads for Big Clients: Sources
"Twitter is courting big time advertisers and will soon allow them to tailor, automate and publish ads in bulk directly onto the Internet microblogging service, according to two people with knowledge of the matter."
06 July 2011
Top 10 YouTube Videos Posted by Colleges, and What They Mean
"More than 400 colleges and universities have set up channels on YouTube as part of the YouTube EDU section of the popular video site, but university officials admit they are still experimenting with the service and learning what types of videos resonate with off-campus audiences."
05 July 2011
Discounted Kindle Points to Future of Ad-Supported Electronics
"Amazon's recent ad-supported Kindle isn't just the future of e-readers. It may also be a look at the future of how people buy electronic gadgets: with a reduced price, subsidized by advertising."
23 June 2011
Mobile Ads to be $4B Industry by 2015
"The mobile advertising industry is projected to reach $4 billion in revenues in 2015 according to a report from research firm BIA/Kelsey."
14 June 2011
Entertainment, Media Spending Hits $433B in 2010
"Advances in digital entertainment and advertising helped push U.S. entertainment and media spending in 2010 to $433 billion, up 3% from 2009, says a PricewaterhouseCoopers report out today. That's the first increase in three years."
11 May 2011
Google's Stealth Multi-Billion-Dollar Business
"Google became a $30 billion company on the back of search advertising -- but the company thinks its other multi-billion-dollar advertising business will be its growth engine of the future. That other business is "display" advertising, which includes banner ads, video ads and in-app mobile ads."
17 March 2011
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