Twitter to Sell Users' Old Tweets to Marketers

"Starting next month, DataSift will launch a cloud-based service that will allow other companies to analyze these two-plus years of tweets to learn more about their customers."

Report: Facebook, Google Overtake Yahoo In Display Ad Market Share

"Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google surpassed Yahoo last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively."

4 Globally Oriented Tips on Using Social Media

Here is social media guidance with a global focus.

Study: Social Media Has Little Impact on Online Retail Purchases

"All those marketers who are rushing to increase their social media spend take note: A new study says social media has almost no influence on online purchasing behavior."

Women, Young People Most Active Users of Social Media

"Women and young people are the most active users of social media today, and women in their 30s make up more than half of heavy contributors — that is, they engage in six or more social media activities."

MySpace Sharing User Info With Advertisers

"Days after Facebook disclosure, the second largest social media site is found committing the same privacy breach."

Impacts of Social Media on Admissions

"Here is a look at the impact at several institutions of the use of social networking sites in college admissions."

More Big Businesses Hire Professional Tweeters

"Multinational corporations, such as Ford Motor Co. and Coca-Cola Co., are beginning to use social media to increase positive sentiment, build customer rapport and correct misinformation, says Adam Brown, Coca-Cola's Atlanta-based director of social media."

Texas A&M Takes an Active Approach to Social Media Marketing

"Multitudes of potential students are found online these days--tweeting, blogging, MySpacing, and Facebooking--but marketing to these prospects in their native environments isn't as simple and straightforward as it might seem at first. Diane McDonald, associate director of marketing at Texas A&M University, explained that reaching these prospects via social media takes more than a static institutional Facebook page; it takes an active approach to engage them."