Texas A&M Takes an Active Approach to Social Media Marketing

"Multitudes of potential students are found online these days--tweeting, blogging, MySpacing, and Facebooking--but marketing to these prospects in their native environments isn't as simple and straightforward as it might seem at first. Diane McDonald, associate director of marketing at Texas A&M University, explained that reaching these prospects via social media takes more than a static institutional Facebook page; it takes an active approach to engage them."