Making the Real-Time Web Relevant

"Search has been our gateway to the Web for almost as long as it has existed, and the big search players of the day are gearing up to handle a new challenge: how can the explosion of instant content produced by news organizations, blogs, and social-media users be organized in a relevant fashion, sorting through one of the worst signal-to-noise ratios in modern communication? Oh, and by the way, those results have to be displayed instantly."