Google Unveils Search Tool for Retail Sites

"Google introduced a new Commerce Search tool for retailers on Wednesday to try to make the online shopping experience easier for consumers as the holidays approach. . . With Commerce Search, shoppers can sort data by "category, price, brand, or any other attribute," Google said. Retailers can also offer special attention for specific products to draw consumer attention. The tool includes built-in spell-check and synonyms to help ensure people find the items they're looking for, regardless of how they spell or identify products."