The Netflix of Academic Journals Opens Shop

"By opening the largest online rental service for scientific, technical, and research journals, the company Deep Dyve is hoping to do for academic publications what Netflix has done for movies: make them easily accessible and inexpensive for everyone. The Web site has been an academic-journal search engine since 2005 and unveiled its rental program this week. Now anyone can “rent” an article—which means you can view it on your computer without ownership rights or printing capabilities—for as little as 99 cents for 24 hours. Users can also subscribe for monthly passes. Currently the site has 30 million articles from various peer-reviewed journals."