4 Ways Microsoft's Bing Could Challenge Google

"On Dec. 2, Microsoft introduced new features for Bing that included the beta version of the updated Bing Maps, as well as Visual Search integrated with Facebook and Twitter feeds. With a massive marketing campaign over the summer, and an ever-increasing number of new features, Bing's market-share has climbed to 9.6 percent of the U.S. search-engine market, still lagging far behind Google at 70.6 percent."